Author Bea
From quiet reflections to bestselling shelves—
a content strategy that turned a debut author into a voice for cozy Filipino fiction.
Beatrice Pobre, Bea for short, was more than just a first-time novelist. As a dentist-turned-writer, she had a reflective online presence, supportive mutuals, and a passion for storytelling.
But launching her debut novel—The Town of Perpetual Autumn—required more than a simple announcement.
Bea needed a content strategy that could bridge her personal story with a new identity as an emerging author in the Filipino literary scene.
The Challenge
Bea had the voice: thoughtful, warm, and true.
What she needed was a stage that amplified it, drew readers in, and made her book launch not just an event—but the beginning of a heart-led literary career.
We* knew that virality amongst social media users wouldn't always equate to dedicated readers. So instead of chasing numbers, we focused on connecting and building a community amongst local cozy enthusiasts.
Our content pillars were:
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Relate: The Author — Storytelling posts that invited readers into Bea’s world: cozy scenes, reflections, and authentic glimpses into her journey as a Filipino writer.
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Inform: The Book — Clean, compelling posts with teaser quotes, pre-order details, and purchase links, everything potential buyers need at a glance.
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Engage: The Community — Polls, behind-the-scenes content, and interactive stories that turned readers into family, not just spectators.
This wasn’t just about promoting a book.
It was about laying the foundation for a literary career that felt true, purposeful, and aligned with Bea.
*These posts were brought to life through collaboration with the wonderful team at Sol Creator Studios.
My role solely focused on social media strategy (including content direction) for the launch of The Town of Perpetual Autumn, while copywriting, graphic design, and videos were executed by the creative members of Sol.
The Approach
The Transformation
The results went far beyond a book launch—
Top3
bestseller at Fully Booked
Sold Out
at Philippine Book Festival and select Fully Booked branches
6-Digit
book sales milestone
And most importantly: a loyal community of readers and fellow writers, all eagerly awaiting her sequel.
The Client's Words
“Reese has been instrumental in placing me strategically in my niche. Collaborative, with a keen sense of what works and what doesn’t, and with lots of creative punchy flair. I highly recommend her and her skillset.”
Author of the
Town of Perpetual Autumn